Owners & Outlooks

Are You Charging the Right Price?

We hear so many horror stories where salon owners are charging employees for products and taking percentages of tips. This often happens because they haven't set their prices correctly and need that extra revenue to help feed their bottom line. Those practices are not only illegal, they also create toxic work environments for workers. Obviously, your prices should be competitive, but what do you need to consider when creating your service price list? Time Valuing your time is essential to creating a profitable pricing structure. Being sure to A. allow enough time for a service and B. accounting for the costs associated with that time. Each service takes more than just the hands-on client time - i.e. a massage requires a few minutes of prep and a few for follow up post massage. Be sure to account for that time so that clients don't feel rushed and you get paid for...

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8 Things I Learned Starting a Beauty Business

When Hiring, Know Your Strengths – and Weaknesses We can’t be good at everything, so it’s vital to know where your strengths are and what you need help with. Look for potential candidates who are great at the parts of business that you struggle with. Think of it as the yin to your yang. Not good at follow up? Maybe a full time receptionist is the way to go.  Hate cleaning? Hire a service or see if someone on your team wants to make a little extra money.  Asking for help is central in not burning yourself out. Marketing is Your BEST Friend Create a consistent marketing plan, message and look. Utilize your website, email, social media and review sites. Use them to attract new customers and keep the old ones coming back for more. Be sure that you’re following up quickly to comments and questions. Work Your Network Need...

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The Ten Commandments of Salon Management

Running a salon is not for the weak! And a successful salon? Takes even more work. At Salon & Savvy, we think there are ten commandments of great salon management - are you following the rules? 1.Thou Shall Not Push Products One of the fastest ways to irritate your people is to ask them to sell products that they don't get commission for. If you're going to push your employees to sell products, create an incentive program that gives them a reason and a reward for selling. 2. Thou Shall Not Gossip Gossiping annoys your workers and makes your customers uncomfortable. Follow the "is it kind, is it necessary, is it helpful" rule when talking to or about someone. 3. Love Thy Employees AND Thy Customers Showing love for your employees, contractors and customers may not always come easy, but a little bit goes a long way. 4. Thou Shall Not...

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How to Resolve Conflict at Work

Conflict in the workplace is inevitable. Even under the best of circumstances, people are bound to butt heads. As an owner and manager, it's up to you to help facilitate a resolution of the conflict. So do you know the best way to do that? Here are 3 steps you can use to resolve conflict in your business and restore some peace: Listen - To Everyone Identify all the parties involved in the issue. Ask each one of them to explain their side of the issue, separately and behind closed doors. Listen, don't speak, until they have been able to get their entire story out. Then repeat the issue back to them; "you're upset with Marcy because she used your products without your permission, do I understand that correctly?". Making sure that you understand exactly what the issue is and that the person you're talking with knows that you understand...

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3 Ways to Attract New Barber Clients

So you read all about how to keep the clients you have in our post 3 Ways to Keep Barber Shop Clients,  But what if you decide you need to attract some new barber clients as well as retain your current ones? Is marketing your business really enough? If you're ready to roll up your sleeves and make some changes that will bring in those new clients, here are 3 steps that can help: Support Your Neighborhood Look around, who are your business neighbors? What kind of businesses are they - doctor's offices, schools, retail stores, restaurants? Take a good look at your services to see if they match up - maybe the restaurant worker needs a late day cut before work. Or the retail store worker needs early morning before the store opens. Or offer up a discount to the school for back to school or teacher appreciation day. Cater to...

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Are Your Prices Right?

We hear so many horror stories where salon owners are charging employees for products and taking percentages of tips. This often happens because they haven't set their prices correctly need that revenue to help feed their bottom line. Those practices are not only illegal, they also create toxic work environments for workers. Obviously, your prices should be competitive, but what do you need to consider when creating your service price list? Time Valuing your time is essential to creating a profitable pricing structure. Being sure to A. allow enough time for a service B. accounting for the costs associated with that time Each service takes more than just the hands-on client time - i.e. a massage requires a few minutes of prep and a few for follow up post massage. Be sure to account for that time so that clients don't feel rushed and you get paid for that time too....

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3 Ways To Keep Barber Clients

On average, it costs almost 5 times as much to gain a new client than to keep an existing client. That's significant! So it would make sense that an owner would work to retain the customers they have rather than constantly churning and burning through new clients. So how do you do that? One of the biggest ways is to build your client's trust. You're working just inches from their heads and faces with very sharp instruments - there's already a built-in trust when they hop in your chair. But fostering that relationship can go a long way towards keeping them coming back. So how do you do that? Here are three areas to focus on to keep your male clients coming back for more: Keep It Easy Most clients do not have a flexible schedule and they do not have time to fiddle around booking and getting to barber...

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The Right Way to Fire an Employee

Most business owners will eventually be faced with the unpleasant task to firing an employee. As icky as that job may be, there is absolutely a right way and a wrong way to do it. If approached wrong, firing the employee could make for an ugly situation or worse, leave you open to legal ramifications.  So how do you fire an employee the right way? Give Honest Feedback with Documentation Pulling an employee into a back room to tell them they no longer work for you with absolutely no warning is sure to become a volitile situation. Not only for that employee, but for the rest of your staff too. If your employees think that at any moment, they too could be let go, the result will be an anxious environment. If you are unhappy with an employee's performance, give feedback and document that feedback. In a one on one...

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How to Show Your Staff Some Love

Happy Valentine's Day! All that mushy love stuff isn't just for your sweetheart, today is a great day to show your staff love too. Here are a few simple ways to give your staff some extra attention and let them know you appreciate them. Feed Them Who doesn't love free food?! Treat your staff to bagels and shmeer or a pizza lunch. Spring for the extras; coffee, side salads, soda, etc. If your party is small enough, take orders from everyone. If it's large, then stick with a crowd favorite and get plenty of it. If a full meal is not in the budget, pick a sweet treat like candy or cookies.   Thank Them Write a short (preferably handwritten) note for each employee thanking them for their hard work. Also, point out something you admire about them. Maybe they're wildly dependable, or always on time. Or they are always...

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5 Reasons Good Employees Leave

Every smart owner knows that their business is only as good as the people who run it. Sure you can be in the best building, offer great services - but if your employees are no good, your customers are going to notice. In fact, clients are willing to put up with a lot before they're willing to put up with a bad employee. Which means you've got to have a top-notch staff to keep your business in the black. If you're struggling to keep talented employees, this could be why: Lack of Power Of course, your employees don't expect to be completely in charge, however, giving them no power what so ever is not the answer. If every area of their day to day work is micromanaged or leaves them having to ask "mother may I", they are going to get fed up. Instead of trying to control all aspects...

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