When Hiring, Know Your Strengths – and Weaknesses
We can’t be good at everything, so it’s vital to know where your strengths are and what you need help with. Look for potential candidates who are great at the parts of business that you struggle with. Think of it as the yin to your yang. Not good at follow up? Maybe a full time receptionist is the way to go. Hate cleaning? Hire a service or see if someone on your team wants to make a little extra money. Asking for help is central in not burning yourself out.
Marketing is Your BEST Friend
Create a consistent marketing plan, message and look. Utilize your website, email, social media and review sites. Use them to attract new customers and keep the old ones coming back for more. Be sure that you’re following up quickly to comments and questions.
Work Your Network
Need some advice? Find other professionals in your industry who are interested in sharing ideas and contacts. Connect with them and with customers on social media. Work those channels to build relationships, resources,and new bu
Be Open to and Encourage Feedback
Look for comments from all sides of the business. Ask customers about how you can improve their experience. Listen to your team and create a positive environment where they are comfortable bringing issues or ideas to you. Remember, even the negative comments can yield positive results.
Efficiency is Key
Utilize software, websites and online tools to streamline your back office. Don’t waste time trying to do things manually, enlist a product to do the heavy lifting for you so that you can do what you do best. Some of our favorites are:
- Online Tools: Scheduler (Shedul, Vagaro)
- Accounting: Quickbooks
- Email Service Providers: (Mailchimp, Emma, Constant Contact)
- WordPress for website
- Canva for creating images.
Don’t Put all of Your Financial Eggs in One Basket
Cross selling is a key factor in a successful business. Offering not only services, but great products that coordinate with those services creates value for your customers and additional dollars to your bottom line. Also, consider adding additional services that are easily combined with your current menu.
No Plan? No Problem.
Okay, okay, of course you need a plan. But don’t let details paralyze you. Go ahead, make a few mistakes! Learn and move forward. Sometimes learning on the fly is the smartest decision you could make.
Don’t Forget to Have Fun
When you’re happy, your customers will feel it. Remember to celebrate even the smallest win. Enjoy the ride.